Are you looking for an easy and fast way to keep in touch with your customers?

Have you considered email marketing for your business in La Habra?

What is email marketing?

Think of email marketing as the new way of handing out flyers, but instead of printing out flyers it’s all done through email.

Here are some ways you can use email marketing for your business

  • To let your customers know about upcoming sales on your products/services

  • To inform your customers about changes in your store hours, policies, etc…

  • To send out coupons/discounts

  • To tell your customers about upcoming sales/promotions

Email Marketing For Your La Habra Business in 3 Steps

Below is a three-step process that I made to help you get a more in-depth understanding of email marketing.

If you have any further questions don’t hesitate to send me a message.

Step #1: Building Your Email List

The first step in any email marketing campaign is to gather a list of email addresses from existing and potential customers.

Your goal should be to collect as many emails from your existing and potential customers.

There are several ways to collect emails from your customers, here are a few:

Method #1: Offer them a small discount in exchange for their email address

Method #2: Ask them directly just make sure to explain the benefits that come with being a part of the list

Method #3: Give something out for free in exchange for their email address.

Step #2 Creating The Emails

Now that you’ve gathered some addresses and you’re ready to make an announcement you can start creating an email. To make an email you have three options.

Option #1 - Text Emails

Regular text emails are pretty flat and boring, but they have the upside of appearing more personalized and to the point.

Option #2 - Template Emails

Template emails are pre-designed, all you have to do is drop in your text and images and you’re done.  You can get these templates online for free or through an email marketing service. 

Option #3 - Custom Emails

Custom emails require that you either spend some time learning how to code or hire a designer to do it for you. The final result is always unique but it does require a bit more planning.

Step #3 Sending Out the Emails

The final step is to send out your emails.

You might be thinking, am I going to have to send out all of these one at a time?

You could do that, or more simply you could sign up for an email marketing service.  Email marketing services usually have a free tier that allows you to store contacts and send out a limited amount of emails per month.  

Some of the more popular email marketing services are Mailchimp and SendPulse.   

This is an excellent way of dipping your toes into email marketing and it’s FREE.

Why and How Email Marketing Can Be So Effective For Your La Habra Business

Email marketing is especially effective in marketing because it allows you to communicate directly with your customers.

Your customers don’t have to log in to their social media accounts or drive by a billboard over the freeway to see what new events your business is promoting; with email marketing, an email notification will pop right up on their phone to let them know exactly what you have going on.

It also really helps that one of the first things that everyone does in the morning is to check their emails.

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