So you’re starting a business and you’re wondering if you’re going to need a website for it?
The answer is YES!
If you have a small business or are in the process of creating one then starting a website for it can help you in a few ways. Below I’ll talk about 3 of the most important reasons why I believe you’re small business needs a website even today in 2021.
A Website Provides Credibility
A website is an excellent way to display your knowledge and show potential clients that you know what you’re talking about.
Having the ability to give someone a link to what is essentially your portfolio is a powerful tool when developing business relationships and making sales.
A Website Can Help You Get Leads
One of the most beneficial aspects of having a website for a small business is its ability to generate leads, even for local businesses.
With a website, you can create pages that are keyword optimized to appear for local searches. You can create pages that target the city, services, and products that you offer.
With a little bit of work, you get back exponential value in the form of sales and returning customers.
Keep Your Current Customers Up-To-Date
A website is a great tool to have to keep in touch with your existing customers.
Social media profiles are great for getting new customers and staying in touch with your existing ones, but the reality is that every year their reach diminishes more and more. Take for example Instagram, you could have a butt-ton of followers on the platform but ultimately the Instagrams algorithm decides what you see.
Don’t get me wrong using social media is a must for internet marketing, but it and other social media platforms are not reliable. To help mitigate some of these shortcomings and stay in touch with your audience it’s best to establish a website as a base.